China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom

In stock
Author : Winston Ma, Dominic Barton, Xiaodong Lee
Price : INR 399
ISBN 13 : 9788126569373
Pages : 368
Type : Paperbound
Remarks :

Exclusively distributed by Penguin Books


China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content.

Foreword

Preface

Acknowledgments

About the Author

Introduction  

Chapter 1 The World's Biggest Mobile Economy  

Chapter 2 Users, Partners, Investors and Competitors: Global Stakeholders

Chapter 3 Xiaomi: The Most Valuable Start-up in China

Chapter 4 The Omni-Channel Age of e-Retailing

Chapter 5 Mobile e-Commerce and Online-to-Offline (O2O)

Chapter 6 Mobile Entertainment

Chapter 7 "Internet+" Movies

Chapter 8 Internet Finance

Chapter 9 Going Overseas: A Bumpy Road

Chapter 10 Launched in China

Bibliography

Index

Winston Wenyan Ma is a managing director of China Investment Corporation (CIC), the sovereign wealth fund of China, with a focus on long-term investments in large-scale concentrated positions. Since joining CIC in 2008, he has held leadership roles in major direct transactions involving mining, energy, agriculture, and financial services.  He is currently the Head of CIC's North America office in Toronto, the only overseas office out of China, and is a standing director for the Canada China Chamber of Commerce. Prior to joining CIC, Ma served as the deputy head of equity capital markets at Barclays Capital.

 

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