Learn How Wiley is Aiding the Global Community in Response to COVID-19

Economics of Strategy, 6ed, ISV

David Besanko, David Dranove, Mark Shanley, Scott Schaefer

ISBN: 9788126540716

560 pages

eBook also available for institutional users 

INR 809


Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy.  By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.


Part One: Firm Boundaries

The Power of Principles: An Historical Perspective

• The Horizontal Boundaries of the Firm

• The Vertical Boundaries of the Firm

• Integration and Its Alternatives


Part Two: Market and Competitive Analysis


Competitors and Competition

• Entry and Exit

• Dynamics: Competing Across Time

• Industry Analysis


Part Three: Strategic Position and Dynamics


Strategic Positioning for Competitive Advantage

• Information and Value Creation

• Sustaining Competitive Advantage


Part Four: Strategic Position and Dynamics


Performance Measurement and Incentives

• Strategy and Structure

• Environment, Power, and Culture