Marketing

Marketing Research, 11ed, ISV

David A. Aaker, V. Kumar, Robert P. Leone, George S. Day

Marketing Management: An Indian Perspective, 2ed

Vijay Prakash Anand

Social Media Design for Dummies

Janine Warner, David Lafontaine

Managing Marketing: An Applied Approach

Noel Capon, Siddharth Shekhar Singh

Data Driven Marketing for Dummies

David Semmelroth

Marketing of Financial Services

Dr. Dhananjay Bapat

E-Marketing

Sanjay Mohapatra, Suman Kumar Kanth

Customer Relationship Management: Concepts & A..

Alok Kumar, Chhabi Sinha, Rakesh Sharma