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by Claire Diaz-Ortiz, Biz StoneRs 299.00Marketing Research, 11ed, ISV
by David A. Aaker, V. Kumar, Robert P. Leone, George S. DayMarketers now have the opportunity to invest in more data research and take advantage of social networking. The new eleventh edition shows them how to utilize these techniques to compliment traditiona.. Learn MoreRs 809.00The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales
by Annie TsaiSmall Business owners today are exceptional at delivering on the product or service they're in business for -- most however don't know where to start when it comes to online marketing. With the prolif.. Learn MoreRs 499.00Decoding The New Consumer Mind: How and Why We Shop and Buy
by Kit YarrowDecoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology and Yarrow shows how to combine technology and innovation to enhance brand image; win lov.. Learn MoreRs 599.00Managing Marketing: An Applied Approach
by Noel Capon, Siddharth Shekhar SinghMarketing is the source of insight about the market, customers, competitors and complementors and the business environment in general. Marketing is concerned with the companies long run relationships .. Learn MoreRs 869.00Predictive Analytics for Dummies
by Anasse Bari, Mohamed Chaouchi, Tommy JungPredictive Analytics For Dummies will help the reader understand the core of predictive analytics and get them started quickly as possible with readily available tools to collect and analyze data, and.. Learn MoreRs 549.00
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