Market Your Way to Growth: 8 Ways to Win

In stock
Author : Philip Kotler, Milton Kotler
ISBN 13 : 9788126540365
Pages : 240
Type : Hardbound
Remarks :


· Introduction: Preparing to Master the Eight

· Pathways to Growth xi

· Grow by Building Your Market Share 1

· Grow through Developing Committed Customers and Stakeholders 27

· Grow by Developing a Powerful Brand 49

· Grow by Innovating New Products, Services, and Experiences 73

· Grow by International Expansion 117

· Grow by Mergers, Acquisitions, Alliances, and Joint Ventures 135

· Grow by Building an Outstanding Reputation for Social Responsibility 153

· Grow by Partnering with Government and NGOs 169

· Epilogue 191

· Notes 201

· Index 207


Philip Kotler is the S.C. Johnson Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and one of the world's leading authorities on marketing. His writing has defined marketing around the world for the past forty years.




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