|Author||:||Prof. P.K. Chopra, Bhawna Mehra|
The book offers a comprehensive coverage of core marketing concepts and their dynamics and strategies. Its contemporary, integrated presentation and strategy-based approach extensively cover critical and fundamental topics required to succeed in the professional arena. The summary and end-of-chapter exercises provided in the book facilitate the recapitulation of the essential terms and concepts to enhance the in-depth knowledge and learning experience of the readers.
The book also contains concise, lucid, and engaging information supplemented with real-life examples. In addition, it comprises authentic marketing case studies from top MNCs to demarcate its presence among other books.
· Fundamentals of Marketing
· Principles and Precepts of Marketing Management
· Product Decisions
· Pricing Decisions
· Distribution Decisions
· Communication Mix in Marketing
· Marketing Strategies
· Neo-Marketing Trends
Caters to a wide range of readers, from students and marketing managers to the business researchers, keeping in mind their specific needs and wants.