Marketing Management

In stock
Author : Prof. P.K. Chopra, Bhawna Mehra
Price : INR 379
ISBN 13 : 9788177228427
eBook : Available
Pages : 252
Type : Paperbound

The book offers a comprehensive coverage of core marketing concepts and their dynamics and strategies. Its contemporary, integrated presentation and strategy-based approach extensively cover critical and fundamental topics required to succeed in the professional arena. The summary and end-of-chapter exercises provided in the book facilitate the recapitulation of the essential terms and concepts to enhance the in-depth knowledge and learning experience of the readers.

The book also contains concise, lucid, and engaging information supplemented with real-life examples. In addition, it comprises authentic marketing case studies from top MNCs to demarcate its presence among other books.

 Introduction

· Fundamentals of Marketing

· Principles and Precepts of Marketing Management

· Product Decisions

· Pricing Decisions

· Distribution Decisions

· Communication Mix in Marketing

· Marketing Strategies

· Neo-Marketing Trends

Index

 

Prof. (Dr.) P. K. Chopra is an eminent academician who holds M. A. (Lucknow Univ.), M. B. A. (Bhopal Univ.) and Ph.D. in management. His areas of specialization include interpersonal skills and marketing communication with prime focus on behavior traits of sales professionals. He has a total of 38 years of experience, out of which he has 27 years of corporate experience (including 23 years with an American multinational) and 11 years of academic experience as the Director/ Principal of VNS Institute of Management, Bhopal.

He has been on the selection panel of Barkatullah University for the selection of management faculty for various affiliated colleges of the University. As a member of Board of Studies of Management at Barkatullah University (1999-2009), he has been responsible for designing the Course Curricula and detailed syllabus of M. B. A . Programme. He is also on the panel of experts for setting the question papers of MBA for Jiwaji University, Gwalior; HSG University, Sagar; Bhoj University, M. P.; Devi Ahilya University, Indore; and many others. He has published 39 articles and research papers in various journals and magazines. In OCT 2009, he conducted a workshop for all India Sales Executives of J.K. Cements Ltd.

Bhawna Mehra is an MBA (major- Marketing minor-International Business) from Gharwal University and has an experience of over 6.5 years in industry and education. She has worked with Glenmark pharma and with Nicholas piramal. She has been associated with NIAM (National Institute of Applied Management, New Delhi) and IICM (Indian Institute of Computers and Management, New Delhi) as a management faculty and currently working as a visiting faculty in Arise Business School affiliated with IMT Ghaziabad. Apart from this, she has won a gold medal as the best female cadet in NCC in 2000. Last but not the least, she likes reading and writing.

The proficient team at Kogent Learning Solutions Inc. and Dreamtech Press has seized the market of management books bringing excellent content in management education to the fore. The team is committed to excellence-excellence in quality of content, excellence in the dedication of its authors and editors, excellence in the attention to detail, and excellence in understanding the needs of its readers.

Caters to a wide range of readers, from students and marketing managers to the business researchers, keeping in mind their specific needs and wants.

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