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Marketing Management

Prof. P.K. Chopra

ISBN: 9788177228427

252 pages

INR 379

Description

The book offers a comprehensive coverage of core marketing concepts and their dynamics and strategies. Its contemporary, integrated presentation and strategy-based approach extensively cover critical and fundamental topics required to succeed in the professional arena. The summary and end-of-chapter exercises provided in the book facilitate the recapitulation of the essential terms and concepts to enhance the in-depth knowledge and learning experience of the readers.

The book also contains concise, lucid, and engaging information supplemented with real-life examples. In addition, it comprises authentic marketing case studies from top MNCs to demarcate its presence among other books.

 Introduction

· Fundamentals of Marketing

· Principles and Precepts of Marketing Management

· Product Decisions

· Pricing Decisions

· Distribution Decisions

· Communication Mix in Marketing

· Marketing Strategies

· Neo-Marketing Trends

Index