Online Reputation Management for Dummies

In stock
Author : Lori Randall Stradtman
Price : INR 399
ISBN 13 : 9788126539574
Pages : 384
Type : Paperbound
Remarks : GIVEN EXCLUSVIE TO PENGUIN W.E.F. 12AUG14

Part I: Getting Started with Online Reputation

· Management

· Chapter 1: Understanding Online Reputation Management

· Chapter 2: Determining Your Online Reputation Management Approach

 

Part II: Organizing Your Teams

· Chapter 3: Creating Your Everyday Team

· Chapter 4: Recruiting Professionals for Your Crisis Team

 

Part III: Listening Is Love

· Chapter 5: Choosing Your Best Monitoring Tools

· Chapter 6: Researching Your SEO Keywords

· Chapter 7: Setting Up Your Listening Tools

 

Part IV: Establishing Your Reputation

· Chapter 8: Engaging Easily via Social Media

· Chapter 9: Claiming Your Brand Online

· Chapter 10: Creating Great Messages

· Chapter 11: Tapping In to Focused Interest Groups

· Chapter 12: Writing Your Way to the Top

· Chapter 13: Using Visuals to Spread Your Message

· Chapter 14: Discovering and Inspiring Brand Evangelists

 

Part V: Responding to Crisis: Your Step-by-Step Plan

· Chapter 15: Managing Escalating Issues

· Chapter 16: Managing a Crisis

· Chapter 17: Promoting Goodwill

 

Part VI: The Part of Tens  

· Chapter 18: Ten Online Reputation Tips for Special Events

· Chapter 19: Ten Ways to Face plant Your Online Reputation

· Chapter 20: Ten Ways to Create Happy Fans

 

Lori Randall Stradtman specializes in creating social media campaigns for brands. Lori was a keynote speaker at Blog world NYC May 2011 and she is a regular contributor to Social Media Examiner, Blog World and Lori holds professional associations with the PRSA and IABC and is in high demand for keynote speaking engagements.

 

 

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