The New Rules of Marketing & PR

David Meerman Scott

ISBN: 9788126534210

400 pages

Exclusively distributed by Times Group Books 

Description

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign.

Welcome to the Third Edition of The New Rules

Introduction

• The Old Rules of Marketing and PR Are Ineffective in an Online World

• The New Rules of Marketing and PR

• Reaching Your Buyers Directly

• Social Media and Your Targeted Audience

• Blogs: Tapping Millions of Evangelists to Tell Your Story

• Audio and Video Drive Action

• The New Rules of News Releases

• Going Viral: The Web Helps Audiences Catch the Fever

• The Content-Rich Website

• Marketing and PR in Real Time

• You Are What You Publish: Building Your Marketing and PR Plan

• Online Thought Leadership to Brand Your Organization as a Trusted Resource

• How to Create for Your Buyers

• How Web Content Influences the Buying Process

• Mobile Marketing: Reaching Buyers Wherever They Are

• Social Networking Sites and Marketing

• Blogging to Reach Your Buyers

• Video and Podcasting Made, Well, as Easy as Possible

• How to Use News Releases to Reach Buyers Directly

• The Online Media Room: Your Front Door for Much More Than the Media

• The New Rules for Reaching the Media

• Search Engine Marketing

• Make It Happen

Acknowledgments for the Third Edition

About the Author

Preview: Real-Time Marketing & PR

Preview: The New Rules of Social Media Book Series

Index