Strategic Modelling and Business Dynamics, 2ed: A Feedback Systems Approach

In stock
Author : John D. Morecroft
Price : INR 869
ISBN 13 : 9788126557080
Pages : 504
Type : Paperbound

Strategic Modelling and Business Dynamics is an essential guide to credible models; helping you to understand modelling as a creative process for distilling and communicating those factors that drive business success and sustainability. Written by an internationally regarded authority, the book covers all stages of model building, from conceptual to analytical. The book demonstrates a range of in-depth practical examples that vividly illustrate important or puzzling dynamics in firm operations, strategy, public policy and everyday life.

About the Author

Foreword

Preface to the Second Edition

Preface from the First Edition

How to Use This Book

Chapter 1 The Appeal and Power of Strategic Modelling  

Chapter 2 Introduction to Feedback Systems Thinking

Chapter 3 Modelling Dynamic Systems

Chapter 4 World of Showers

Chapter 5 Cyclical Dynamics and the Process of Model Building

Chapter 6 The Dynamics of Growth from Diffusion

Chapter 7 Managing Business Growth

Chapter 8 Industry Dynamics -- Oil Price and the Global Oil Producers

Chapter 9 Public Sector Applications of Strategic Modelling

Chapter 10 Model Validity, Mental Models and Learning
About the Website Resources
Index

John Morecroft is Senior Fellow in Management Science and Operations at London Business School where he has taught system dynamics, problem structuring and strategy in MBA, PhD and Executive Education programmes. He served as Associate Dean of the School's Executive MBA and co-designed EMBA-Global, a dual degree programme with New York's Columbia Business School.  He is a leading expert in system dynamics and strategic modelling.  His publications include numerous journal articles and  three co-edited books.  He is a recipient of the Jay Wright Forrester Award of the System Dynamics Society for his work on bounded rationality, information feedback and behavioural decision-making in models of the firm.

 

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