The Art of Being Unreasonable: Lessons in Unconventional Thinking

In stock
Author : Eli Broad
ISBN 13 : 9788126537372
Pages : 224
Type : Paperbound
Remarks : Exclusively distributed by Times Group Books

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles-from negotiating to risk-taking, from investing to hiring-that have made Eli Broad such a success.


· The Art of Being Unreasonable

· Why Not? The Powerful Question

· Forget Conventional Wisdom

· Do Your Homework No Matter How Much Time It Takes

· The Value of Being Second

· How to Work 24/7 and Still Get 8 Hours of Sleep

· Bright and Young Is a Winning Combination

· Risk

· How to Get Results

· Leverage

· Marketing

· Investing

· Negotiation

· The Logic of Being Logical

· I Ain't Nothing but a Hound Dog

· Is That the Best You Can Do? Motivating People by Challenging Them

· Competition

· It's Better to Be Respected Than Loved

· Giving Back

· Education: Never Let a Crisis Go to Waste

· The Unreasonableness of Art and Artists

· Reflections and Second Thoughts

Appendix Eli Broad Career Highlights



Eli Broad is an entrepreneur, philanthropist, and the founder of two Fortune 500 companies: KB Home and SunAmerica.  He is an internationally known art collector and museum patron, and has received national media coverage in "60 Minutes", The New York Times, and other venues, for his role in the creation of Los Angeles cultural institutions including the Frank Gehry-designed Disney Concert Hall, The LA Museum of Contemporary Art, the Los Angeles County Museum of Art, and the California Institute of Technology.  He is also on the Board of the Museum of Modern Art in New York.  


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