The Complete Social Media Community Manager's Guide

In stock
Author : Marty Weintraub, Lauren Litwinka
ISBN 13 : 9788126541393
Pages : 336
Type : Paperbound
Remarks : EXCLUSIVE TO TIMES GROUP BOOKS

• Introduction

• Chapter 1 The Social Media Community Manager's Role

• Chapter 2 Timeless Tenets of Non-Gratuitous Social Behavior

• Chapter 3 Hit the Ground Running!

• Chapter 4 Content, Reputation and Hardcore Listening Hacks

• Chapter 5 Finding Themed Conversations: The Superior CM's Edge

• Chapter 6 Dominate with Paid Organic Amplification

• Chapter 7 Community Crisis Management

• Chapter 8 Measuring Success! State-of-the-Art Social Metrics

• Appendix A Social Media Community Manager Job Description

• Appendix B The Big List of Community Management Tools and Analytics

• Appendix C 72 Must-Follow Online Marketing Geniuses

• Index

 

Marty Weintraub is CEO of AimClear and author of Killer Facebook Ads.

Lauren Litwinka is a community manager at AimClear and has hands-on experience with brands across a variety of verticals, from to beauty product retailers to automotive companies

 

 

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