The Everyday Entrepreneur

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Filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success, The Everyday Entrepreneur reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own.


Unlike other books on the market, The Everyday Entrepreneur looks at tangible strategies for business owners to build wealth and financial freedom at any age and inspires those who think they may not have what it takes to get out and put plans into action.

· Introduction

· Lemonade Stands Are Just Too Static

· Take the Blinders Off

· Image and Reputation Matter

· Is That a Leprechaun in Your Pocket, or Are You Just Happy to See Me?

· Foster Bold Dreams, Bolder Actions

· Humble Beginnings

· Diving without a Shark Cage

· Fun with Risks

· The Corporate Game

Entrepreneurial Insights


About the Author



Rob Basso is a recognized business leader and a sought after speaker at corporate and private events. As someone with an entrepreneurial eye for opportunities, Rob possesses the resourcefulness to turn mere ideas into successful ventures. His list of achievements include: founder of Advantage Payroll Services, investor of several Broadway shows, and founding investor in Empire National Bank. As owner of Advantage Payroll Services, he has grown the company into one of the premier payroll, tax-filing and processing firms in the region, serving more than 2,500 businesses and processing thousands of checks each week. In addition, Rob is a board member of Customer Feedback Solutions, which help companies monitor, measure, and respond to online feedback and requests received from their customers. As a business advocate, he regularly authors articles in publications discussing entrepreneurship and is the #2 most read blog on the New York Enterprise Report website. Rob hosts Basso on Business, a monthly web program that features innovative entrepreneurs and businesses.

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