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The New Relationship Marketing: How to Build A Large, Profitable Network using The Social Web

Mari Smith

ISBN: 9788126534203

272 pages

Exclusively distributed by Times Group Books 


This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.

Introduction What Is the New Relationship Marketing, and Why Is It Crucial to Businesses Today?


Part One Relationship Marketing Basics

  • How to Get Started in Relationship Marketing and Overcome Your (Perfectly Normal) Fears
  • The New Business Skills Everyone Needs
  • How to Stay Connected, Yet Protect Your Time and Privacy


Part Two Nine Steps to Significantly Growing Your Business through Relationship Marketing

  • Step 1: Create a Solid Foundation With the Right Culture
  • Step 2: Review Your Relationships and Chart Your Five Contact Circles
  • Step 3: Assess and Improve Your Online Presence
  • Step 4: Build Your Network and Become a Center of Influence
  • Step 5: Become an Authority Through Quality Content
  • Step 6: Turn Fans, Friends, and Followers Into Paying Customers
  • Step 7: Go Offline to Optimize Your Online Marketing
  • Step 8: Protect Yourself From the Dark Side of the New Web
  • Step 9: Implement Advanced Relationship Marketing Techniques and Become a Top Industry Leader


Conclusion How to Adapt as Technology Changes: The Future of Relationship Marketing