Web Analytics For Dummies

Pedro Sostre , Jennifer LeClaire

ISBN: 9789354643323

INR 799


Web Analytics For Dummies answers two key questions for anyone undertaking a Web analytics project: How do I get the data I need? How do I apply the data to improving my Web site? The authors are experienced Web analysts and designers with experience both in examining the trends of an existing site and redesigning based on research.



Part I: Getting Started with Web Analytics

Chapter 1: Understanding Web Analytics 

Chapter 2: Steering Clear of Common Terminology Confusion

Chapter 3: Getting Your Hands Dirty with Web Data 


Part II: Choosing the Right Web Analytics Solution

Chapter 4: Web Analytics Tools You Can Use

Chapter 5: Investing in Web Analytics Tools

Chapter 6: Discovering Niche Solutions


Part III: Searching for Statistical Treasure

Chapter 7: Taking Out the Trash

Chapter 8: Reviewing Site Referrers

Chapter 9: Getting to Know Your Visitors

Chapter 10: Identifying Your Most Important Pages

Chapter 11: Key Performance Indicators Insights


Part IV: Knowledge Is Power -- Making Analytics Work for You

Chapter 12: Sifting through Search Data

Chapter 13: Increasing Web Site Visibility

Chapter 14: Revisiting Your Online Advertising Strategy

Chapter 15: Chronicling Your Web Analytics History

Chapter 16: Fine-Tuning Your Web Site


Part V: The Part of Tens

Chapter 17: Ten Web Analytics Myths, Mistakes, and Pitfalls

Chapter 18: Ten Reasons Why Web Analytics Will Revolutionize E-Business

Chapter 19: Ten Web Analytics Best Practices 325


Appendix: Web Analytics Glossary




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