Web Marketing for Dummies

Jan Zimmerman

ISBN: 9788126511570

410 pages

Exclusively distributed by UBS Publishers Distributors 


Web Marketing For Dummies differs itself by gathering all the key methods of Web marketing and covering them all in one book. Chapters include:

· Creating a good plan

· Building your site

· Crafting an effective store front

· Marketing on your own site

· Creating buzz with blogs and other person-to-person communication

· E-mail marketing

· Search Engine Optimization

· Pay-Per-Click

· Advertising and sponsorships



Part I: Getting Going with Online Marketing

Chapter 1: Taking Your Marketing to the Web

Chapter 2: Planning for Web Marketing

Chapter 3: Taking the First Steps to Your Online Presence

Part II: Building a Marketing-Effective Web Site

Chapter 4: Producing a Successful Business Web Site

Chapter 5: Creating a Marketing-Effective Storefront

Chapter 6: Pulling Repeat Visitors with Onsite Marketing Techniques

Part III: Exploring Online Marketing Basics

Chapter 7: Marketing with Online Buzz

Chapter 8: The Art of E-Mail Marketing

Chapter 9: Staying Ahead of the Online Marketing Wave

Chapter 10: Mastering the Secrets of Search Engines

Part IV: Spending Online Marketing Dollars

Chapter 11: Marketing with Pay Per Click Ads

Chapter 12: Marketing with Paid Online Advertising

Chapter 13: Capturing Customers with New Technology

Part V: Maximizing Your Web Success

Chapter 14: Improving Results with Web Analytics

Chapter 15: Staying Out of Legal Trouble

Chapter 16: The Keys to Maintaining Your Web Presence

Part VI: The Part of Tens

Chapter 17: Ten Free Ways to Market Your Web Site

Chapter 18: Ten Most Common Mistakes of Web Marketing

Chapter 19: Ten Tips for Tired Sites





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