Web Marketing for Dummies

In stock
Author : Jan Zimmerman
ISBN 13 : 9788126511570
Pages : 410
Type : Paperbound
Remarks : Exclusively distributed by UBS Publishers Distributors

Web Marketing For Dummies differs itself by gathering all the key methods of Web marketing and covering them all in one book. Chapters include:

· Creating a good plan

· Building your site

· Crafting an effective store front

· Marketing on your own site

· Creating buzz with blogs and other person-to-person communication

· E-mail marketing

· Search Engine Optimization

· Pay-Per-Click

· Advertising and sponsorships

 

Introduction

Part I: Getting Going with Online Marketing

Chapter 1: Taking Your Marketing to the Web

Chapter 2: Planning for Web Marketing

Chapter 3: Taking the First Steps to Your Online Presence

Part II: Building a Marketing-Effective Web Site

Chapter 4: Producing a Successful Business Web Site

Chapter 5: Creating a Marketing-Effective Storefront

Chapter 6: Pulling Repeat Visitors with Onsite Marketing Techniques

Part III: Exploring Online Marketing Basics

Chapter 7: Marketing with Online Buzz

Chapter 8: The Art of E-Mail Marketing

Chapter 9: Staying Ahead of the Online Marketing Wave

Chapter 10: Mastering the Secrets of Search Engines

Part IV: Spending Online Marketing Dollars

Chapter 11: Marketing with Pay Per Click Ads

Chapter 12: Marketing with Paid Online Advertising

Chapter 13: Capturing Customers with New Technology

Part V: Maximizing Your Web Success

Chapter 14: Improving Results with Web Analytics

Chapter 15: Staying Out of Legal Trouble

Chapter 16: The Keys to Maintaining Your Web Presence

Part VI: The Part of Tens

Chapter 17: Ten Free Ways to Market Your Web Site

Chapter 18: Ten Most Common Mistakes of Web Marketing

Chapter 19: Ten Tips for Tired Sites

Index

 

 

 

Jan Zimmerman is the owner of Watermelon Mountain Web Marketing, providing Web marketing and site management services. She has also served as a faculty member in the Business & Information Technology Department at Albuquerque TVI. She is the author of the self-published Marketing on the Internet.

 

The advent of Google keywords, pay-per-click, professional blogs, and other developments has taken Web marketing into new territories. Though there are books that cover individual methods for marketing, there are no overall references that give would-be marketers a single source for all their options.

The core audience for this book will be individuals that are handling marketing as one of the many jobs they do for a small business or sole proprietorship. This group includes people running their own online business or promoting a service or work via the Web. This book will also appeal to full-time marketers looking to brush up their insight and skills on new options like PPC and SEO.

 

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