Business Communication, 3ed (An Indian Adaptation)
ISBN: 9789354642388
664 pages
For more information write to us at: acadmktg@wiley.com
Description
Business Communication is a step-by-step guide for learning specific techniques which help readers improve their communication skills and achieve clarity and brevity in business writing. The book follows a four-part approach to communication instruction: explain it, try it, evaluate it, perfect it. It provides graduate and undergraduate students, managers, and managers-in-training with the tools they need to become masterful communicators.
Part One Pillars of Business Communication
Chapter 1 Communication Architecture for Professional Success
- Writing for Your Present and Future
- Speaking for Your Present and Future
- Listening for Your Present and Future
- Communication Technologies
- Specific Challenges of the Communication Revolution
- Thriving in an Era of More Words, More Information, and More Stored Documents
- Preparing for Ceaseless Change
- Planning for Effective Communication
- What is Communication?
- What Do We Know about Communication?
- Communication Patterns within an Organization
- Upward, Downward