Position Title: Product Manager – Professional Development

POSITION SUMMARY                                                                                                                                 Go Back to Careers Page

To own and update the product roadmap for Wiley PD products. Analyze and develop detailed product specifications (including content and product features, pedagogy and approach, technology/platform features, market differentiators and sales handles) for existing, forthcoming and  indigenous products. Educate and train in-house teams as well as strategic partners/clients and deliver product demos. Research and collect product specific empirical data for sales team. Develop and finalize communication copy for all PD products. Contribute significantly to  developing marketing strategies for products and work closely with the marketing team to ensure awareness of all assigned products across marketing channels. Research market need and requirement extensively and analyze client/customer requirements to aid creating strategic plan for new products, and positioning of existing products.  Address  customer inquiries about the products  and work closely with editorial, sales, marketing, and customer support to improve product development strategies.

PRIMARY RESPONSIBILITIES

MAJOR ACTIVITIES

EXPECTED END RESULT

1.

STRATEGIC PLANNING AND RESEARCH

In consultation with management, contribute to the strategic publishing plan for the designated market/sector by defining the long term strategy of products as firmed up in the   product roadmap

• Conduct extensive market research though market study and client/customer communication to understand market requirements, and develop market requirement documents accordingly
• Track customer feedback and data to measure success and engagement of new and existing products.
• Conduct comparative analysis of similar products in the market

• Aid in maximizing sales and profitability and contribute to creating long-term and annual revenue for designated market/sector

• Understand market dynamics and educate all stakeholders leading to solid strategies for designated market

2.

PRODUCT DEVELOPMENT

• Work in close collaboration with Editorial and Sales for development and positioning of products

• Accompany sales team to client/customer sites for product demo, presenting product features and sales handles. Maintain client servicing relationships with potential clients and strategic partners

• Train in-house teams regarding product features and differentiating factors

• Work closely with marketing team to develop final communication copy and presentation for products

• Contribute to the development and completion of projects which meet market needs and program objectives

• Aid sales team to make a successful business case for products

• Be a bridge between the product development, sales, and marketing teams, helping to understand the product positioning, key benefits, and target customer. Ensure that internal as well as external teams are able to view the complete and big picture and strategic positioning for each product

• Aid in developing effective communication with regard to positioning of products for internal and external stakeholders

OTHER REQUIREMENTS OF THE ROLE

1. Ability to research and analyse market and customer needs
2. Excellent communication and presentation skills, strong graphic design sensibilities
3. Ability to travel extensively and at short notice
4. Strong ability to multi-task and prioritize
5. Excellent  people skills to communicate with, guide and train in-house teams as well as clients and strategic partners

SELECTION CRITERIA

ESSENTIAL

DESIRABLE

Education Level

Graduate/ Post-graduate Degree

Post Graduate/ Doctorate Degree

Prior Experience / Industry

3-4 years of experience in a similar role. Good understanding of training/ technology driven educational products and market dynamics in relevant domains

3-4 years of experience in a similar role

Thorough understanding of training/ technology driven educational products and market dynamics in relevant domains

Required Skills, Knowledge and Characteristics

Analytical and planning skills

Good communication and presentation skills

Detail oriented, analytical and planning skills

Research oriented

Excellent communication skills

Technical and Business

Familiarity with various kinds of learning- training products/methodologies

Familiarity with educational and blended learning technologies and platforms

Adept at using MS Office

Familiarity with various kinds of learning- training products/methodologies

Familiarity with educational and blended learning technologies and platforms

Adept at using MS Office

Self-Management

Responsive, proactive and punctual

Responsive, proactive and punctual

Management and Leadership

Self-disciplined and good management aptitude

Self-disciplined and good management aptitude

Excellent people skills

Language

English, Hindi

English, Hindi and any other regional language