eBook - AI for Marketing and Product Innovation : Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
Available Exclusively as an eBook | Part of the AI eBook Collection | Only for Institutional Purchase | Publication Year: 2019
Description
AI for Marketing and Product Innovation is a non-technical guide for marketers on using AI and machine learning to predict trends, connect with customers, and improve sales. It covers the technology basics, practical applications in marketing and product innovation, and strategies to harness AI's power effectively.
Table of Contents
Introduction
Major Challenges Facing Marketers Today
Introductory Concepts for Artificial Intelligence and Machine Learning for Marketing
Predicting Using Big Data
Segmenting Customers and Markets
Identifying What Matters Most
Core Algorithms of AI and Machine Learning Relevant for Marketing
Marketing and Innovation Data Sources and Cleanup
Applications for Product Innovation
Applications for Pricing Dynamics
Applications for Promotions and Offers
Applications for Customer Segmentation
Applications for Brand Development, Tracking, and Naming
Applications for Creative Storytelling and Advertising
The Future of AI-enabled Marketing and Planning
Next-Generation Creative and Research Agency Models
About the Authors
Index