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eBook - Leading the Sustainable Business Transformation: A Playbook from IMD

Julia Binder , Knut Haanaes
  • ISBN: 9789377065751
  • 400 pages

Available Exclusively as an eBook | Part of the AI Collection | Only for Institutional Purchase | Publication Year: 2024

Description

Leading the Sustainable Business Transformation: A Playbook from IMD provides a comprehensive guide to integrating sustainability into corporate strategy. It focuses on planning, executing, and showcasing sustainability initiatives, overcoming organizational barriers, leveraging AI for innovation, measuring impact with new KPIs, and effective marketing. The book is based on extensive research from IMD and offers actionable strategies for business leaders.

About the Author

Julia Binder is IMD Professor of Sustainable Innovation and Business Transformation and director at IMD’s Center for Sustainable and Inclusive Business; Knut Haanaes is IMD Professor of Strategy and the Lundin Chair Professor of Sustainability, involved with IMD’s partnership with the World Business Council for Sustainable Development.

Table of Contents

Part I Framing the Conversation

Part II The Strategic Imperative

Part III The Leadership Imperative

Conclusion

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