eBook - The New Science of Customer Relationships: Delivering the One-to-One Promise With AI
Available Exclusively as an eBook | Part of the AI Collection | Only for Institutional Purchase | Publication Year: 2025
Description
The New Science of Customer Relationships by Thomas H. Davenport and Jim Sterne explores using generative AI to create hyper-personalized customer interactions. It details the latest tools, data collection methods, ethical practices, and implementation strategies to build profitable, trustworthy, and effective one-to-one marketing relationships that integrate AI seamlessly into business operations.
Table of Contents
About the Authors
Acknowledgments
Foreword
Introduction
Chapter 1 The Broken Promise of Customer Data and Technology
Chapter 2 The Future Is Here, but Unevenly Distributed
Chapter 3 Better AI: Generative AI as a Catalyst for Change
Chapter 4 Better Data
Chapter 5 Better Personalization and Hyper-Personalization
Chapter 6 Better Customer Voice Analysis and Action
Chapter 7 Better Task Automation with AI Agents
Chapter 8 Better Customer-Facing Operations
Chapter 9 Better Customer Analytics and Data Science
Chapter 10 Better Ethics
Chapter 11 The Customer of Tomorrow
Index
Errata