Economics of Strategy, 6ed, ISV

David Besanko, David Dranove, Mark Shanley, Scott Schaefer

ISBN: 9788126540716
560 pages

Edition ₹1,059.00

Description

Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.

About the Author

Professor David Besanko is the Alvin J. Huss Distinguished Professor of Management and Strategy at the Kellogg School of Management at Northwestern University. Professor Besanko's research covers topics relating to industry dynamics

Part One: Firm Boundaries

• The Power of Principles: An Historical Perspective

• The Horizontal Boundaries of the Firm

• The Vertical Boundaries of the Firm

• Integration and Its Alternatives

Part Two: Market and Competitive Analysis

• Competitors and Competition

• Entry and Exit

• Dynamics: Competing Across Time

• Industry Analysis

Part Three: Strategic Position and Dynamics

• Strategic Positioning for Competitive Advantage

• Information and Value Creation

• Sustaining Competitive Advantage

Part Four: Strategic Position and Dynamics

• Performance Measurement and Incentives

• Strategy and Structure

• Environment, Power, and Culture

Description

About the Author

Table of Contents