Creating a Business Plan For Dummies, 2ed
ISBN: 9789363863224
304 pages
Exclusively distributed by Atlantic Publishers & Distributors Private Limited
For more information write to us at: acadmktg@wiley.com
Description
Learn how to create a sound, profitable business plan that will take your business to the next level
Whether you're starting a new business or you’re looking to revitalise your strategy, Creating a Business Plan For Dummies covers everything you need to know. This step-by-step guide shows you how to figure out whether your business idea will work. With Dummies, your business plan can be a simple process that you tackle in stages. You’ll identify your strategic advantage, discover how to gain an edge over your competitors and transform your ideas to reality using the latest tools (including AI!).
Introduction
Part 1: Getting Started
Chapter 1: Letting Your Plan Take Flight
Chapter 2: Figuring Out What’s So Special about You (And Your Business)
Part 2: Looking to the World Outside
Chapter 3: Sizing up the Competition
Chapter 4: Separating Yourself from Your Business
Chapter 5: Exploiting Opportunities and Avoiding Threats
Part 3: Laying the Groundwork
Chapter 6: Developing a Smart Marketing Plan
Chapter 7: Budgeting for Start-Up Expenses
Chapter 8: Figuring out Prices and Predicting Sales
Chapter 9: Calculating Costs and Gross Profit
Chapter 10: Managing Expenses
Part 4: Checking Your Idea Makes Financial Sense
Chapter 11: Assembling Your First Financial Forecast
Chapter 12: Calculating Your Break-Even Point
Chapter 13: Creating Cashflows and Building Budgets
Part 5: Joining the Dots and Writing a Plan
Chapter 14: Managing — and Taking Advantage of — Risk
Chapter 15: Perfecting the Final Pitch
Part 6: The Part of Tens
Chapter 16: Ten Questions to Ask before You’re Done
Chapter 17: Ten Suggestions for a Plan that’s Not Shaping Up
Index