eBook - Customer 360: How Data, AI, and Trust Change Everything
Available Exclusively as an eBook | Part of the AI Collection | Only for Institutional Purchase | Publication Year: 2025
Description
Customer 360: How Data, AI, and Trust Change Everything explores how data, AI, and trust revolutionize customer experience. It provides insights on using emerging technologies, ethical AI use, data organization, and strategic implementation to engage customers throughout their journey. The book features real-world case studies and guides leaders in integrating technology, people, and strategy for competitive advantage.
Table of Contents
Preface
Introduction
Section One: The Five Forces of Customer Experience
Section Two: Data + AI + Trust in Action
Section Three: Data + AI + Trust in the Workplace
Notes
Acknowledgments
About the Authors
Index