eBook - Digital Marketing All-In-One For Dummies, 2ed
Available Exclusively as an eBook | Part of the AI Collection | Only for Institutional Purchase | Publication Year: 2023
Description
Digital Marketing All-In-One For Dummies, 2nd Edition by Stephanie Diamond is an extensive guide with over 800 pages covering the latest digital marketing strategies. It includes insights on AI integration, customer experience management, influencer marketing, social media presence, content creation, ROI measurement, and audience engagement to help marketers build effective online marketing plans.
Table of Contents
Introduction
Book 1: Creating Your Digital Marketing Strategy
Book 2: Understanding the Importance of the Customer Experience
Book 3: Marketing Using Artificial Intelligence (AI)
Book 4: Dipping into Content Creation
Book 5: Implementing Channel Promotions
Book 6: Targeting Your Work with Influencers
Book 7: Meta/Facebook/Instagram Marketing
Book 8: Deploying Other Social Media
Book 9: Analyzing Data for Success
Index