eBook - The New Rules of Marketing & PR, 9ed: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers
Available Exclusively as an eBook | Part of the AI Collection | Only for Institutional Purchase | Publication Year: 2024
Description
This updated edition explains how modern marketing leverages content, social media, AI, video, podcasts, and real-time engagement. It provides actionable strategies for reaching buyers directly without relying on traditional advertising. Essential reading for marketing and communication professionals.
Table of Contents
Introduction; Using AI in Marketing and PR; Content Marketing Strategies; Social Media Techniques; Podcasting and Video Marketing; Newsjacking for Real-Time Marketing; Case Studies and Success Stories; Future Trends in Digital Marketing