The Startup Launchbook: A Practical Guide for Launching Customer - Centric Ventures

Ajay Batra

ISBN: 9789388991124

392 pages

Description

"The Startup LaunchBook is a practical guide for entrepreneurs who wish to design, launch, and grow successful startups. Based on the author’s work with hundreds of startups, this book has curated global startup success lessons in an actionable 5-stage framework. Use the book's Startup Maturity Model to develop an entrepreneurial mindset that helps convert an idea into a successful startup. Leverage the book’s practices to build fundamentally-sound, investable and customer-centric ventures."

About the Author

Dr. Ajay Batra has carried out extensive research in the arena of Intellectual Property Rights (IPRS) and innovation practices for over 7 years in the regions of US, European Union and Asia. He holds many IPR s to his credit. His area of Expertise includes Intellectual Property Rights life cycle processes management in Media, Entertainment, Animation, Gaming, and Publishing companies. His research on IPR milestones in Software Development Life Cycle (SDLC)/ Product Development Life Cycle( PDLC) and other service industries is truly the first global benchmark on IPR processes. The Integrated Innovation, Knowledge Management and Intellectual Capital (I2KIC) Framework propounded by him represents the first global standard in IPRs life cycle management.