Successful Product Design and Management Toolkit
Publication Year: 2019 | eBook Available
Description
Successful Product Design and Management Toolkit covers most of these competencies. It is a comprehensive toolkit with various templates and frameworks for efficient management of products (and services) to exponentially enhance the possibilities of success. It is a necessary guide for all those involved in product success, with special attention to product managers. The book provides a hands-on tour of David’s product management lifecycle, starting from product strategy to marketing, user experience, and pricing strategy.
Table of Contents
Module 1: Foundations in the Successful Management of Products
Session 1.1: What Must Products Have to Succeed?
Session 1.2: History of the Management of Products
Session 1.3: What Distinguishes Products and Services
Session 1.4: Business Model and Canvas
Session 1.5: Product Management Lifecycle and Framework
Session 1.6: Product Management Competencies
Session 1.7: What Makes a Customer-Centric Organizational Structure
Session 1.8: The Role of Values and Vision
Session 1.9: Understanding the Customer Journey
Session 1.10: The Changing Business Environment Impacting Successful Product
Management
Session 1.11: Systems and Tools for Product Management
Module 2: Product Market Strategy and Product Planning
Session 2.1: Building a Product Market Strategy
Session 2.2: The Value of Do
Session 2.3: How to Define a Do
Session 2.4: Information Gathering: Market Research
Session 2.5: Going to Development: Process and Innovation
Session 2.6: Discover New Markets and Market Sizing
Session 2.7: Value Proposition
Session 2.8: Describing Personas
Session 2.9: Market Adoption Cycles
Session 2.10: Market Segmentation
Session 2.11: Total Available (Addressable) Market (TAM) and Target Markets
Session 2.12: Competitive Environment
Session 2.13: Product Positioning
Session 2.14: Product Roadmaps
Session 2.15: Product Portfolio
Session 2.16: Channel Partners and Affiliates
Session 2.17: Pricing Strategy
Session 2.18: Sales Forecasting
Session 2.19: Budgeting, Expense Control and ROI
Session 2.20: Intellectual Property and Protection of Ideas
Module 3: Product Market Strategy and Product Planning
Session 3.1: Product Roadmaps
Session 3.2: Understanding Market Differences
Session 3.3 Marketing Strategies and the 11 Ps
Session 3.4: Marketing and Generating Leads Online
Session 3.5 The Media Mix
Session 3.6: Messaging and Content
Session 3.7: Packaging, Bundling and Promotions
Session 3.8: Marketing Communications
Session 3.9: Managing Budgets, Schedules and Metrics
Module 4: Business Skills for Product Managers
Session 4.1: Persuasive Communication
Session 4.2: Impactful Presentations
Session 4.3 Expanding Networks
Session 4.4: Negotiation and Mediation
Session 4.5 Program Management
Session 4.6: Basic Data Analysis
Module 5: User Experience and User Interface
Session 5.1: User Experience
Session 5.2: User Interface
Module 6: Product Engineering
Session 6.1: Prioritizing Features: Kano Analysis
Session 6.2: Product Research And Development
Session 6.3 Agile Product Development Methodologies
Session 6.4: Agile Roles and Scrum Methodology
Session 6.5 Agile Development Planning
Session 6.6: Agile Development Key Metrics
Session 6.7: Testing in Agile Product Development
Session 6.8: Importance of Product Testing
Session 6.9: Managing Beta Programs
Module 7: Product Support and Documentation
Session 7.1: Product Support
Session 7.2: Importance of Documentation