The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Business and Ecosystems

Michael Lewrick, Patrick Link, Larry Leifer

ISBN: 9788126578832

Exclusively distributed by Pan Macmillan



The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential.




1 Understand Design Thinking

1.1 What needs are addressed in the Playbook?

1.2 Why is process awareness key?

1.3 How to get a good problem statement

1.4 How to discover user needs

1.5 How to build empathy with the user

1.6 How to find the right focus

1.7 How to generate ideas

1.8 How to structure and select ideas

1.9 How to create a good prototype

1.10 How to test efficiently


2 Transform Organizations

2.1 How to design a creative space and environment

2.2 What are the benefits of interdisciplinary teams?

2.3 How to visualize ideas and stories

2.4 How to design a good story

2.5 How to trigger change as a facilitator

2.6 How to prepare the organization for a new mindset

2.7 Why strategic foresight becomes a key capability


3 Design the Future

3.1 Why systems thinking helps to understand complexity

3.2 How to apply lean business model thinking

3.3 Why business ecosystem design becomes the ultimate lever 

3.4 How to bring it home

3.5 Why some design criteria will change in the digital paradigm 

3.6 How to kick-start digital transformation

3.7 How artificial intelligence creates a personalized customer experience

3.8 How to combine design thinking and data analytics to spur agility


Closing words